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Technology
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase intent data. One is a tech-centric approach, highly dependent on publicly accessible data, and characterized by significant opacity. The other is the well-established audience-centric business…Read More