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Technology
Get the Most Out of Purchase Intent Data from the Start

Get the Most Out of Purchase Intent Data from the Start

August 2, 2021 Intent Data Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing range of data sources and data providers now available. Purchase intent data promises access to undiscovered demand to drive a…Read More
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so partner marketing teams must continuously adapt. For insight into how partner marketing organizations are evolving within this competitive context, Michael Latchford, VP of Strategic Alliances…Read More
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase intent data. One is a tech-centric approach, highly dependent on publicly accessible data, and characterized by significant opacity. The other is the well-established audience-centric business…Read More
Microcode updates to disable Intel TSX are on the way

Microcode updates to disable Intel TSX are on the way

Intel is preparing microcode patches that will disable a processor feature called Transactional Synchronization Extensions (TSX) on processor families spanning Skylake through Coffee Lake. The Santa Clara chipmaker seems to have quietly arranged these updates, but its intentions have been brought to light by Linux specialist site Phoronix, a reporter from which spotted the changes…Read More